®R&R - Radio & Records, Inc.

Advisory Committee

Award Winners

Thursday

Friday

Registration Open

Friends of Bill W.

Concurrent Sessions
• AC/Hot AC
Take Pig, Apply Lipstick
How many times has sales come to you with an absolute bomb of an on-air promotion that they're trying to push through to please a client? Bring your bad sales pitches -- our crack team of programmers and promotion whizzes will brainstorm to help you turn them into compelling on-air winners.
• Country
Across The Country In 90 Minutes
The hottest topics facing the Country format will all be covered during this 90 minute session, which will feature a wide open, interactive discussion.
SPONSORED BY COLD RIVER/NINE NORTH PERFORMANCE BY KATIE ARMIGER
• Multi-Format
PPM Prep School
After a nine-month delay, Arbitron’s PPM electronic ratings service is scheduled to resume rollout in September with the addition of nine new markets. PPM is expected to become the ratings currency in all top 50 markets by 2010. A panel of programmers, consultants and executives working in new and existing PPM markets discusses how they prepared for the transition to metered ratings and how they’re using the massive amounts of audience data to improve their stations’ programming and marketing. This session will also look at how Arbitron is confronting challenges in the areas of PPM sample sizes, proportionality and recruitment.

Lunch With Keynote Speaker
Dave Ramsey
SPONSORED BY SHARMIAN RECORDS
PERFORMANCE BY SHARMIAN
Presentation of R&R Industry Achievement Awards For National Radio Categories, Radio Station of the Year

Concurrent Sessions

• Multi-Format

Radio For Good: A Revolution

In this talk, Tim Sanders, the former Chief Solutions Officer of Yahoo! will share research from his new book (Saving The World At Work) that suggests that today's consumer seeks both entertainment as well as meaning. When programming delivers both, consumers are more loyal and tell their friends about it. To illustrate this point, Sanders will share case studies of talk radio programs that have injected what he calls "Bits For Good" into their schedule, and grown more valuable in the process. Moreover, by giving on air personalities, producers and promotional staff a chance to make a difference, motivation is up and burnout is down.

• Rhythmic

If You Build It...

Building a great station website isn't enough to get listeners to make it a destination point. How do you bring attention to your site without diminishing your on-air product or reducing your commercial inventory? Several Rhythmic programmers have found a way to marry music and media, extend their brands online and successfully establish destination sites that generate revenue. This session will show you how you can do it too.

• PromoSuite's Marketing Meeting
SPONSORED BY PROMOSUITE
1:45 - 2:40 Lessons Learned in the Digital Space
Adopting new technologies. What works? What doesn’t? What should you be working on to ensure success in the future? No sales pitch here, just real life observations & suggestions from executives living and evolving radio brands in a digital world.
Moderator: Brian D’Aurelio, Director of Marketing & Digital, Emmis NY
Panelists include: Deborah Esayian, VP, Emmis Interactive Sammy Simpson, National Director of Promotions, Bonneville International Corporation
2:40 – 2:55 HD Radio More Than What Hits Your Ears
HD Radio promises to deliver a variety of audio content. But to really drive HD receiver sales, radio needs to move the needle by giving consumers more. It might not be what listeners hear, as much as what they see!
Presented by: Paul Brenner, VP Integrated Technologies, Emmis Communications
3:00 – 3:30 How To Steal Your Next Idea
As revenue and ratings goals rise and operating budgets shrink, the pressure on broadcasters to come up with fresh, new ideas has never been greater. With a dose of escapism and a touch of music therapy, Doug Harris will explain the two founding principles of creativity, present an amazingly simple four step process for generating ideas, and reveal his favorite resource for stealing promotional ideas.
Presented by: Doug Harris, The Creative Animal
3:35 – 4:00 How to Create a Promotional Calendar
With less people running more stations, planning and organizing your brand’s annual calendar is a necessity. Jennifer McKillop will help you discover the small steps to build your calendar in order to produce great ratings, revenue and brand building events!
Presented by Jennifer McKillop, Partner, PromoMomma.com!
4:05– 5:00 Marketing Research in a PPM World
Should you shred your current research plan along with your diaries? Does the rollout of electronic measurement mean a revolution in research? Or do you simply fine tune what you are currently doing? Our panel of industry experts has been asking themselves these questions for years. See what they have to say about the future of research in a PPM World.
Roundtable includes: Tripp Eldredge, President & COO, Direct Marketing Results Chris Ackerman, Vice President, Coleman Insights Mark Shannon O’Neil, Founding Partner & Managing Member, ROI Media Solutions

Concurrent Sessions
• Alternative
Mentoring Talent
This session will focus on proven tactics to help personalities reach their full potential, regardless of daypart or format. Panelists will include PDs, consultants, talent coaches and industry observers that will be arming you with plenty of ideas and suggestions to take back home and share with your airstaff.
• Urban
Let's Win Together
New media has presented new opportunities for both the radio and record industries, but is either fully tapping into the benefits? Panelists and the audience will brainstorm and discuss new-media solutions to create a mutually beneficial relationship that helps Urban outlets take ownership of artists before they crossover to other formats and helps labels expose their artists to radio audiences before they hit the airwaves.

Opening Night Cocktail Party

SPONSORED BY BLASTER RECORDS
AND SOVEREIGN CITY COMMUNICATIONS
PERFORMANCE BY GENUINE SUN

World Poker Tour® Events Texas Hold 'Em Party SPONSORED BY MUSICMASTER PARTICIPATING SPONSORS SESAC INC. and BDSradio.com

HOT AC CLUB R&R AT ANTONES
IN ASSOCIATION WITH KAMX RADIO

SPONSORED BY ISLAND DEF JAM MUSIC GROUP AND MERCURY RECORDS
PERFORMANCE BY JON MCLAUGHLIN

Registration Open

Friends of Bill W.

Concurrent Sessions

• CHR/Top 40

Juggling Chainsaws: The Changing Role Of Today's PD

Did we mention that the chainsaws were flaming? What is a PD today, anyway? It's a new world, and the traditional role of a program director has dramatically changed. The biggest challenge programmers face today is how to keep everything organized: Mobile, online, outdoor, social network .... Oh yeah, and ON-AIR!

• Latin

The Comeback Kid: Latin CHR's Explosion

2008 marks the year of Latin pop's comeback, particularly the CHR leaning stations. After struggling for a couple of years and losing stations to the reggaetón and oldies movements, Latin pop is looking healthier than ever and prospering with a strong showing of Latin CHR outlets in Texas. This panel will discuss the format's success and future evolution – hand in hand with the music that fuels it. Plus, what it all means for Latin hot AC and Latin rhythm stations.

• Multi-Format

PPM On A Roll: Lessons Learned

As one of PPM's first markets, Houston stations had to figure out how to work in a PPM world. Now that they've acquired some first-hand experience with the new methodology, a team from Radio One/Houston provides exclusive insight on how various aspects of the radio station have adapted under PPM methodology, from programming and music philosophy to air talent and sales.

This Is Not Your “Ordinary”
Publisher's Profile Lunch
Featuring Wayne Brady. Interviwed by R&R President & Publisher Erica Farber.

SPONSORED BY RCS AND PEAK RECORDS/CONCORD MUSIC GROUP
PERFORMANCE BY WAYNE BRADY
Presentation of R&R Industry

Achievement Awards for Operations Manager/Progrm Director of the Year, Music Director of the Year, Personality or Show of the Year

Check back often
for updates or for more
info rmation on the Summit,
go to jacobssummit.com

Jacobs Media Summit 13
R&R again welcomes the Jacobs Media Summit as part of the R&R Convention. Jacobs Media is the nation’s leading rock radio consultants, providing advice to Rock, Classic Rock, and Alternative radio stations, as well as to Public Radio, and other media businesses. This year, with an emphasis on dealing with the challenges and opportunities that broadcasters face from digital platforms, Jacobs Media Summit will provide insight and solutions critical to the decision-making process.
1:30 - 2:15 • Eric Ronning, Deb Esayian – "Managing The Digital Transition" The biggest challenge radio is facing is transitioning the culture of their radio stations from a single channel focus to selling and programming multiple digital channels. The managing partner of Ronning Lipset Radio and Co-President of Emmis Interactive will provide actionable solutions. .
2:15 - 3:15 • Nikki Sixx – “What I Know About Your Audience That You Don’t Know” Mötley Crüe and Sixx AM's Nikki Sixx will share his perspective on the music and radio business from the vantage point of rock star, entrepreneur, and multi-level international brand.
3:15 - 4:30 • The President Of Radio How would you answer the question: "If you were elected President of Radio, what would you do during the first 100 days of your administration?" Nine industry luminaries and one "Citizen President" will outline their plans.
4:30 - 5:30 • Leo Laporte – “Radio’s Survival Plan In The Digital Space” The host and producer of "This Week In Tech" is a rock star in the digital world, and he's also a syndicated radio personality. He recognizes the challenges and opportunies in both arenas, and will outline a road map that broadcaters can follow in order to succedd in the digital space.
Please RSVP to lisariker@jacobsmedia.com

Concurrent Sessions

• Multi-Format

How To Develop Your Morning Show In A Time-Crunched World

Talent coach Randy Lane will lead an interactive session for managers on a tour around the development of air talent. You will learn how to set up the ideal environment to encourage your talent to grow and thrive. You will learn how to tap into the secret motivation of air talent and thus help them achieve their best, no matter how time-crunched your world may be.

• Urban/Rhythmic/Mix Show

Mixing Music And Marketing

Several radio mix show DJs have branded themselves on a local, national and even international level with much success -- many can be considered masters of marketing. Both radio and record labels are looking for creative ways to reach today's 18-34-year-olds who are harder to engage because of the multiple media options they access. Hear from some of the hottest DJs about how they get it done. A must-attend for anyone trying to reach younger hip-hop listeners now.

Concurrent Sessions

• Latin/Urban

United We Stand In A PPM World

Urban and Latin radio executives come together to address some of the issues and concerns both formats are facing as Arbitron prepares to roll out PPM in more markets. This will be a meeting of the minds to explore solutions and opportunities to help these formats survive and prosper in a PPM world.

• Multi-Format

The Gen Y Challenge

Why aren't the kids getting off our lawns and listening to the radio? This panel will delve into the media habits of Gen Y, (a.k.a. millennials), starting with a presentation by Lindsay Schutte of Frank Magid & Associates. Then Tom Webster of Edison Media Research will lead an interactive discussion with executives from the radio and record industries on how to get the next generation of potential listeners to put down their iPhones and turn on their radios.

RHYTHMIC CLUB R&R AT ANTONES IN ASSOCIATIONS WITH KDHT RADIO
SPONSORED BY UNIVERSAL MOTOWN RECORDS PERFORMANCES BY GLASSES MALONE AND OTHER SPECIAL GUESTS

Baby Bash	Colorblind	Paula De Anda

Gemini	Lil Rob	Glasses Malone

LATIN CLUB R&R AT CLUB RODEO IN ASSOCIATIONS WITH KHHL AND KXXS RADIO
SPONSORED BY AKELA FAMILY INC AND LCR MUSIC AND PUBLISHING PERFORMANCES BY LUZ RIOS AND LOS FELINOS DE LA NOCHE

Sneak Preview Of The Movie Soul Men
R&R is pleased to present a special sneak preview of the new movie, Soul Men, courtesy of Concord Music Group and Dimension Films. This film - directed by Malcolm Lee and starring Samuel L. Jackson, Bernie Mac, Isaac Hayes, Sharon Leal, Affion Crocket and John Legend - is an exclusive presentation for R&R Convention and NAB attendees. Soul Men opens nationwide on November 14. Rickey Smiley of The Rickey Smiley Show will conduct an exclusive interview with the film’s director, Malcolm Lee before the beginning of the movie.

Rickey Smiley

Registration Open

Friends of Bill W.

Gospel Brunch
The Gospel According To Radio
SPONSORED BY EMTRO GOSPEL, D2G RECORDS, BLACK SMOKE/WORLDWIDE AND SYNDICATION ONE PERFORMANCES BY CANDI STATON, NIYOKI AND JAMES FORTUNE
The contemporary sound of today's gospel music is more accessible to a broader audience, which means that programmers can superserve their core audience while appealing to the P2 and P3 listeners who can help drive cume. Panelists will offer ideas on how to help Gospel stations attract more fringe listeners and drive more traffic to their websites and will address the role personalities should play.



Candi Staton	Niyoki	James Fortune

Concurrent Sessions

• Active Rock/Rock

Localism: Can It Save Us?

This session will focus on the impact of localism in the broadcast and music industries, and how important it is to the future of both. Top active rock PDs and record executives will have plenty of ideas for you to take back to your markets and implement immediately.

• Multi-Format

Performance Royalties:
Will Radio Have To Pay To Play?

PERFORMANCE BY MATT NATHANSON,
VANGUARD RECORDS

Proposed legislation that opens the way to charge terrestrial radio annual fees to compensate performers and artists for their recorded works broadcast over the airwaves was approved by the House Subcommittee on Courts, the Internet and Intellectual Property on June 27. The Performance Rights Act has become an industry lightning rod, vehemently opposed by the National Association Of Broadcasters and vigorously supported by the recording industry. Representatives from both industries discuss this contentious issue and its wide-ranging potential reper-cussions.

Rate-A-Record Lunch*
SPONSORED BY iN2UNE MUSIC PERFORMANCE BY SECONDHAND SERENADE
Vote Tabulation Provided by Broadcast Architecture
Presentation of R&R Industry Achievement Awards for National Record Categories, Label Of The Year, Label Promotion Executive Of The Year

	Secondhand Serenade

Concurrent Sessions

• Multi Format

Can Radio and Records Thrive Under Alternative Business Models?

The migration of music to the Internet continues to evolve, especially with superstar free agents leading the way. Coldplay release a new single on the Internet ... Madonna and Jay-Z sign with Live Nation ... Radiohead let fans decide what to pay for their music, including free ... Nine Inch Nails release CD on the Internet ... What impact will these experiments have on the radio and record industries?

• Smooth Jazz

Evolution Of The Smooth Jazz Species: The Time Is Now