Look Who's Coming To TRS 2004!
Matt Drudge
Peter Jennings
Tony Snow
Mike Wallace
AGENDA

Thursday, February 26, 2004

3:30-5:00pm
R&R Annual Talk Radio Roundtable

Special Guest Moderator:
Mort Crim, Liberty Broadcasting

It's an election year in America, so get ready for "Face Off 2004," a no-holds-barred discussion of the hottest issues of the day featuring some of Talk radio's most opinionated national radio personalities from both the left and the right.


5:30-7:30pm
R&R Opening Talktail Reception


Friday, February 27, 2004

8:30-9:00am
Continental Breakfast
9:00-10:15am
General Session
Featured Speaker:
Tony Snow, Fox News


10:30-11:45am (2 Concurrent Sessions)

> Don't Just Bend The Rules, Break 'Em!
We've gathered a dais full of creative thinkers and innovators who have all ignored their critics and defied conventional wisdom in their pursuit of success in the competitive world of Talk radio.

> Radio News Summit
 The leaders from all of America's major radio news organizations discuss and debate the issues and challenges for both local and network radio newsrooms that face tighter budgets and fewer resources in a world where listeners demand 24/7 instant information.

12:00-1:30pm
Luncheon
The Peter Jennings Interview

A one-on-one conversation between the anchor and senior editor of ABC's World News Tonight and a special guest newsmaker TBA live, exclusively for TRS 2004 attendees.


2:00-3:15pm (2 Concurrent Sessions)

> Sales Eye For The Programming Guy
Although sales and programming goals are often at odds, this session will teach you new ways to work together to achieve great programming while also adding additional revenue to your station's bottom line.

> What News/Talk Can Learn From Other Formats
Arbitron plays by the same rules, regardless of format. Things like Cume, AQH, unaided recall, horizontal and vertical maintenance all work the same way, whether you're News/Talk, Oldies, Classical, or any other format. Find out if you really know all you need to know when it comes to scoring ratings and maximizing listenership.

3:30-4:45pm (2 Concurrent Sessions)

> Rising Stars Of Talk Radio
Some of the best ears in the business tackle the issue of finding and growing tomorrow's Talk radio stars today. Panelists and the audience will also judge airchecks from several talents across the nation competing for the chance to win a shot at hosting a one-hour live tryout on a major market Talk radio station.

> News/Talk Marketing and Promotions
Smack-Down
This session will be jam-packed with actionable ideas and winning strategies you can use right now to help maximize your station's promotional and marketing muscle without busting the bottom line.

5:00-6:00pm
R&R Talk Radio Happy Hour
9:00-11:00pm
R&R Talk Radio Friday Night Party


Saturday, February 28, 2004

8:30-9:00am
Continental Breakfast

9:00-10:00am
General Session

Featured Speaker: Matt Drudge,
The Drudge Report/Premiere Radio Networks


10:15-11:15am
General Session
News/Talk Radio: Fighting for the Front Seat
Presenters: Bob Michaels, Arbitron
Larry Rosin, Edison Media Research

Gain insights into News/Talk's power with commuters in this Arbitron/Edison presentation that will offer a never-before-available, detailed examination of the News/Talk in-car media audience. Get hard facts about their exposure to outdoor advertising, radio and other audio technologies and a look at shopping and purchase decision-making by News/Talk commuters.

11:30am -12:30pm
General Sesssion
News/Talk Radio's 10 Most Important People II
Moderator: Jon Coleman, Coleman

Want to know what real listeners think about News/Talk radio? Veteran researcher Jon Coleman will conduct a live focus group exclusively for TRS 2004 attendees. Find out what listeners love and loathe about News/Talk radio and what they really think about some of the national personalities your station carries. It's eye-opening "live" research you won't want to miss.

1:00-2:30pm
R&R's Annual News/Talk Industry Achievement
Awards Luncheon
Lifetime Achievement Award Honoree:
Mike Wallace, CBS News

Agenda Subject To Change. © 2004 R&R Inc.

 

 

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