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Sponsored by The Wall Street Journal Radio Network

ANNUAL ROUNDTABLE:
THE TALKING HEADS OF TALK RADIO


Erica Farber	Mike Stern

The unprecedented interest in the 2008 presidential election is making the event the news/talk equivalent of the Super Bowl, a rare experience that the entire country will share. What that means for our stations is just one of the issues that will be addressed at our annual round table. Setting the tone for the entire seminar, a group of the format's most influential people will go on record sharing their views on the current state of spoken-word formats and what they believe the future has in store. This session provides a chance to enjoy the benefit of the national perspective and stream of information to which these industry leaders are privy.

Moderators: Erica Farber and Mike Stern, Radio & Records
Panelists:
Amy Bolton, Jones Radio Networks
Jeff Haley, RAB
Traug Keller, ESPN
Kraig Kitchin, Sound Mind
Harvey Nagler, CBS News Radio
Chris Oliviero, CBS Radio
David Rehr, NAB
Jim Robinson, ABC Radio Networks


Amy Bolton	Jeff Haley

Traug Keller	Kraig Kitchin

Harvey Nagler	Chris Oliviero

David Rehr	Jim Robinson

R&R OPENING NIGHT TALKTAIL PARTY

Sponsored by Fox News Radio
Fox

Lou Dobbs

GENERAL SESSION
Featured Speaker: Lou Dobbs, CNN
The man who many people wanted to run for president will appear at TRS soon after the launch of his new United Stations Radio Networks radio show. The award-winning journalist and host of "Lou Dobbs Tonight" also anchors the nationally syndicated "The Lou Dobbs Financial Report."

In addition to his current book "Independents Day: Awakening the American Spirit," he is also the author of the New York Times bestseller "War on the Middle Class," best-seller "Exporting America" and co-author of "Space."

Dobbs has won nearly every major award for television journalism, including the National Academy of Television Arts and Sciences' Emmy for Lifetime Achievement in 2005. The previous year, his show was awarded the National Television Academy's Emmy Award for "Exporting America." He received the George Foster Peabody Award for his coverage of the 1987 stock market crash. In 1990, he was given the Luminary Award by the Business Journalism Review for his "visionary work, which changed the landscape of business journalism in the 1980s."

In 2004, Dobbs received the Man of the Year Award from The Organization for the Rights of American Workers and the George J. Kourpias Excellence in Journalism Award from the International Association of Machinists and Aerospace Workers for his contributions to the national debate on jobs, global trade and outsourcing. Dobbs was also presented with the Eugene Katz Award for Excellence in the Coverage of Immigration from the Center for Immigration Studies for his ongoing series "Broken Borders," which examines U.S. policy towards illegal immigration.

Dobbs' TRS address is courtesy of United Stations.

WHEN GOOD ADVERTISERS GO INTERACTIVE


Daniel Anstandig

Initially it was crucial to figure out how to use our station content to create dynamic, compelling Web sites for our listeners. Now it's time to make some money! Advertisers are spending more on interactive programs than ever before. Learn how to monetize your Web efforts from people doing it successfully.

Moderator: Daniel Anstandig, McVay Media
Panelists:
Sheila Kirby, Interep
Zackary Lewis, Liquid Compass
Andy Lipset, Ronning Lipset Radio
Rob Nichols, Emmis


Sheila Kirby	Zackary Lewis

Andy Lipset	Rob Nichols

LUNCH
Featured Speaker: Ric Edelman


Ric Edelman

As the economy surpasses Iraq as the No. 1 concern on the minds of Americans, Ric Edelman, one of the nation’s most acclaimed financial advisors providing expert financial advice on the radio, in print and online, comes to speak at the Talk Radio Seminar.

Committed to teaching consumers about personal finance, Edelman has been heard across the country on ABC Radio Networks for 15 years; has written six books that have topped the New York Times bestseller list; writes the nationally syndicated column "The Truth About Money" for United Media; and has assembled RicEdelman.com, a comprehensive free online resource for consumers.

Ranked repeatedly by Barron's magazine as one of America's 100 top financial advisors, Edelman has been inducted into the Financial Advisor Hall of Fame. He has also won the Entrepreneur of the Year Award for Washington, D.C., by Ernst and Young and the Blue Chip Enterprise Award from the U.S. Chamber of Commerce, and his organization was named the fastest-growing privately held financial planning firm in the country three times by Ink magazine.

Edelman also understands the importance of community. He served five years on the board of the United Way of the National Capital Area, including a two-year term as chairman of the board. He serves as a national trustee of the Boys & Girls Clubs of America, is a full partner of the American Savings Education Council and the Jump$tart Coalition for Personal Financial Literacy and is a former board member of Junior Achievement of the National Capital Area.

Sponsored by ABC Radio Networks

TURNING THE TABLES, THE REVERSE DEBATE

George
Stephanopoulos

Talk talents excel at criticizing politicians' every move. Every statement is dissected down to the minutiae of tone and inflection. At this "reverse" debate, which follows the format of the presidential debates, we'll see how these talents stand up to the same test the politicians take every day. Some of today's most popular and successful talents will be on stage debating the biggest topics and issues facing America. Moderated by ABC's George Stephanopoulos, this session will show who stands up best under the pressure.

Moderator: George Stephanopoulos,
ABC News
Panelists:
Jim Bohannon, Westwood One
Jeff Katz, WBT/Charlotte
G. Gordon Liddy, Radio America
Steve Malzberg, WOR
Stephanie Miller, Jones Radio Networks
Ed Schultz, Jones Radio Networks
Rev. Al Sharpton, Syndication One
Phil Valentine, Westwood One


Jim Bohannon	Jeff Katz

G. Gordon Liddy	Steve Malzberg

Stephanie Miller	Ed Schultz

Rev. Al Sharpton	Phil Valentine

DISASTERS --
STEPPING UP TO THE CHALLENGE


Frank Bond

When things are at their worst, we have to be at our best. Radio is still the No. 1 outlet people use for vital information during times of crisis. Be prepared to help your community cope with whatever tragedy it faces. Benefit from the experience of the people who were on the front lines of some of the biggest disasters to befall our country in recent years.

Moderator: Frank Bond, The Newseum
Panelists:
Cliff Albert, KOGO/San Diego
Joe Bartlett, WOR/New York
Bob Murphy, Clear Channel
Condace Pressley, WSB/Atlanta
Mike McMearty, WTOP/Washington DC


Cliff Albert	Joe Bartlett

Bob Murphy	Condace Pressley

Mike McMearty

R&R TALK RADIO HAPPY HOUR

REGISTRATION OPEN

Sponsored by The Wall Street Journal Radio Network

CONTINENTAL BREAKFAST

Bob Schieffer

GENERAL SESSION
Featured Speaker: Bob Schieffer, CBS News
Bob Schieffer brings unmatched election-year experience to TRS. He has covered Washington for CBS News for more than 30 years and is one of the few broadcast or print journalists to have covered all four major beats in the nation's capital -- the White House, the Pentagon, the State Department and Capitol Hill.

He has been chief Washington correspondent since 1982, Congressional correspondent since 1989 and has covered every presidential campaign and been a floor reporter at all of the Democratic and Republican National Conventions since 1972. He began anchoring "Face the Nation" in May 1991.

Schieffer is a member of the Broadcasting/Cable Hall of Fame and is the recipient of the 2003 Paul White Award, presented by the Radio-Television News Directors Association and recognizes an individual's lifetime contribution to electronic journalism. He has won many other broadcast journalism awards, including six Emmy Awards and two Sigma Delta Chi Awards. Schieffer is the 2004 recipient of the International Radio and Television Society Foundation Award and the American News Women’s Club Helen Thomas Award for Excellence in Journalism. In 2002, the National Press Foundation chose him as Broadcaster of the Year.

He has been a principal anchor for CBS News since 1973, when he was named anchor of "The CBS Sunday Night News." In August 1996, Schieffer stepped down as anchor of the Saturday edition of "The CBS Evening News," a post he held for 20 years. He and his colleague Dan Rather stand as the only two 20-year anchors of a regularly scheduled network news broadcast.

He is the author of "Face the Nation: My Favorite Stories from the First 50 Years of the Award-winning News Broadcast," as well as the 2003 The New York Times bestseller "This Just In: What I Couldn’t Tell You on TV" and "Acting President," published in 1989.

MARKETING:
LET'S GIVE THEM SOMETHING TO TALK ABOUT


Andy Bloom

Small businesses have always known that the best possible marketing is when consumers spread the word about your product. Today there are more entertainment choices than ever, and consumers face an unfathomable number of advertising messages every day. The most effective way for your station to cut through the din is to get people talking about you. Best of all, it costs almost nothing.

Moderator: Andy Bloom, CBS Radio
Panelists:
Bill Hampton, The Dave Ramsey Show
Steve Konrad, Hubbard
Neil Saavedra, KFI/Los Angeles
Shawn Smith, Momentum Media Marketing
Bev Tilden, The Content Factory


Bill Hampton	Neil Saavedra

Shawn Smith	Bev Tilden


Holland Cooke

PPM -- CUTTING THROUGH THE FOG

The most important issue influencing the future of radio is undoubtedly the controversial rollout of Arbitron's Portable People Meter. Our panel of experts will cut through the rhetoric surrounding the methodology and look at the reality of life in the rapidly approaching PPM world. Electronic measurement is going to happen; see how it affects our format, our talent and our future.

Moderator: Holland Cooke, McVay Media
Panelists:
Steve Butler, KYW/Philadelphia
Jon Coleman, Coleman Insights
Joel Oxley, WTOP/Washington DC
John Snyder, Arbitron


Steve Butler	Jon Coleman

Joel Oxley	Jon Snyder

R&R ANNUAL INDUSTRY
ACHIEVEMENT AWARDS LUNCHEON
TRS closes out with our annual R&R News/Talk/Sports Industry Achievement Awards. It's a celebration of excellence as the News/Talk/Sports community honors its own by recognizing the best of the best in nine categories ranging from Industry Executive of the Year to Program Director of the Year to Syndicated Personality of the Year.