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Thursday,
February 21, 2002 |
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3:30-5:30
pm |
 TRS
Talk Radio Roundtable 2002
with Special Guest Moderator
Wolf Blitzer, CNN
Expect
fireworks! This year our dais will feature some of America's
most outspoken and influential national radio talk hosts in
an no-holds-barred discussion of current events and more. |
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5:30-7:30
pm |
TRS
2002 Opening Night "Talktail" Reception
Hosted
by PARADE RadioFax |
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Friday,
February 22, 2002 |
|
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8:30-9:00
am |
Continental
Breakfast |
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9:00-10:30
am
|
General
Session
 Opening
Remarks with Keynote Speaker
John Parikhal, Joint Communications.
Video
Presentation produced by Art Vuolo Jr. “Radio’s
Best Friend”
|
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10:45-Noon
|
Concurrent
Sessions
The Best Managers In Talk Radio
The
managers that all PDs and hosts wish they could work for!
Get the benefit of their experiences and advice on successfully
weathering the storm of controversy that always
seems
to
surround great talents and great radio stations.
Planning For
The Unthinkable
Hear from some of those who were on deck on Sept. 11, as well
as from those who've handled other catastrophic breaking news
events. Find out if your station's emergency-preparedness
plans will be up to the task when the next big story hits.
|
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12:15-2:00
pm |
 Lunch
with Featured Speaker
Nick Michaels, American Voice Corp.
|
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2:15-3:30
pm |
Concurrent
Sessions
Life-Stage Demographics:
Defining Your Audience In A Whole New Way
Do traditional demos truly define your station? Come hear
why it could be time to dump traditional demo thinking and base
more programming and marketing decisions on the lifestyle and
life-stage demographics of your listeners.
Is
There Enough News In Your News/Talk Station?
Is your station's news product up to listener expectations
when it comes to covering "America's New War?" Learn why this
group believes now more than ever that it takes great news
to build a great News/Talker in today's world.
|
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3:30-4:45
pm |
Concurrent
Sessions
A Question Of Balance
It's easy to know when to
start crisis coverage, but when should you get back to normal?
When are the right - and the wrong - times to preempt highly
rated syndicated shows? What should you do about on-air promotions
and off-air marketing already in progress? What should you
tell advertisers when you elect to go commercial-free? Keep
listeners and advertisers happy with tips from this panel.
Show
Prep In A Can
Learn the art of creating undated, evergreen materials
for use in the event of any crisis or emergency. Learn how
you can be sure your station is already up and running whenever
breaking news hits.
|
| |
5:00-6:00
pm |
Talk
Radio Happy Hour
Hosted
by Jones Radio Networks
|
| |
9:00-11:00
pm |
R&R's
Annual Talk Radio "Cigar Smoker"
Hosted by Premiere Radio Networks |
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Saturday,
February 23, 2002 |
|
| |
8:30-9:00
am |
Continental
Breakfast
Hosted by ABC Radio Networks |
| |
9:00-9:45
am |
General
Session
 with
Featured Speaker
Sam Donaldson, ABC News
|
| |
10:00-11:15
am |
General
Session
The New Rules For Marketing News/Talk
In The Post 9/11 World
What marketing tools are more effective now? Which are less
effective? How will budget cutbacks impact your marketing
plans in the year ahead? Can you afford to quit marketing?
What's up with your website marketing plans? Learn which rules
have changed and which haven't, and get what you need to know
if you want the maximum results from today's marketing dollars.
|
| |
11:30-12:45
pm |
General
Session
The Secrets Behind Talk Radio's
Winners II
Presented
by Arbitron
An insider's peek behind the numbers
at some of America's most successful News/Talk stations. And
get hot-off-the-presses information about just how much the
events of Sept. 11 impacted News/Talk in the fall 2001 book.
|
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1:00-2:30
pm |
R&R
News/Talk Industry Achievement Awards Luncheon
 Hosted
by Sabo Media
Lifetime Achievement Award winner and featured speaker Charles
Osgood, CBS News
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©
2002 Radio & Records, Inc.
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