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Thursday,
February 21, 2002 |
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3:30-5:30
pm |
 TRS
Talk Radio Roundtable 2002
with Special Guest Moderator
Wolf Blitzer, CNN
Expect fireworks!
This year our dais will feature some of America's most outspoken and
influential national radio talk hosts in an no-holds-barred discussion
of current events and more. |
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5:30-7:30
pm |
TRS
2002 Opening Night "Talktail" Reception
Hosted
by PARADE RadioFax |
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Friday,
February 22, 2002 |
|
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8:30-9:00
am |
Continental
Breakfast |
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9:00-10:30
am
|
General
Session
 Opening
Remarks with Keynote Speaker
John Parikhal, Joint Communications.
Video
Presentation produced by Art Vuolo Jr. “Radio’s Best
Friend”
|
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10:45-Noon
|
Concurrent
Sessions
The Best Managers In Talk Radio
The
managers that all PDs and hosts wish they could work for! Get the
benefit of their experiences and advice on successfully weathering
the storm of controversy that always
seems
to
surround great talents and great radio stations.
Planning For The
Unthinkable
Hear from some of those who were on deck on Sept. 11, as well as
from those who've handled other catastrophic breaking news events.
Find out if your station's emergency-preparedness plans will be
up to the task when the next big story hits.
|
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12:15-2:00
pm |
 Lunch
with Featured Speaker
Nick Michaels, American Voice Corp. |
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2:15-3:30
pm |
Concurrent
Sessions
Life-Stage Demographics:
Defining Your Audience In A Whole New Way
Do traditional demos truly define your station? Come hear why
it could be time to dump traditional demo thinking and base more programming
and marketing decisions on the lifestyle and life-stage demographics
of your listeners.
Is
There Enough News In Your News/Talk Station?
Is your station's news product up to listener expectations when
it comes to covering "America's New War?" Learn why this group believes
now more than ever that it takes great news to build a great News/Talker
in today's world.
|
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3:30-4:45
pm |
Concurrent
Sessions
A Question Of Balance
It's easy to know when to start
crisis coverage, but when should you get back to normal? When are
the right - and the wrong - times to preempt highly rated syndicated
shows? What should you do about on-air promotions and off-air marketing
already in progress? What should you tell advertisers when you elect
to go commercial-free? Keep listeners and advertisers happy with
tips from this panel.
Show
Prep In A Can
Learn the art of creating undated, evergreen materials for use
in the event of any crisis or emergency. Learn how you can be sure
your station is already up and running whenever breaking news hits.
|
| |
5:00-6:00
pm |
Talk
Radio Happy Hour
Hosted by Jones Radio Networks |
| |
9:00-11:00
pm |
R&R's
Annual Talk Radio "Cigar Smoker"
Hosted by Premiere Radio Networks |
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Saturday,
February 23, 2002 |
|
| |
8:30-9:00
am |
Continental
Breakfast
Hosted by ABC Radio Networks |
| |
9:00-9:45
am |
General
Session
 with
Featured Speaker
Sam Donaldson, ABC News
|
| |
10:00-11:15
am |
General
Session
The New Rules For Marketing News/Talk
In The Post 9/11 World
What marketing tools are more effective now? Which are less effective?
How will budget cutbacks impact your marketing plans in the year
ahead? Can you afford to quit marketing? What's up with your website
marketing plans? Learn which rules have changed and which haven't,
and get what you need to know if you want the maximum results from
today's marketing dollars.
|
| |
11:30-12:45
pm |
General
Session
The
Secrets Behind Talk Radio's Winners II
Presented by Arbitron
An insider's peek behind the numbers
at some of America's most successful News/Talk stations. And get hot-off-the-presses
information about just how much the events of Sept. 11 impacted News/Talk
in the fall 2001 book.
|
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1:00-2:30
pm |
R&R
News/Talk Industry Achievement Awards Luncheon
 Hosted
by Sabo Media
Lifetime Achievement Award winner and featured speaker Charles
Osgood, CBS News
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©
2002 Radio & Records, Inc.
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