Thursday, March 6, 2003


3:30-5:00PM
Annual Talk Radio Roundtable


Featured Guest Moderator:

Sandy Kenyon,
PARADE Radio Senior Correspondent


The Line...And Just Where Is It?

An all-star panel of industry executives discusses just how far is too far. Are hosts to blame? Or do managers and advertisers encourage hosts to cross the line, then leave them hanging when the heat is on? Are ratings the only barometer by which to measure a show's success? How do you set the line without stifling creativity or creating de facto censorship? These and other questions are sure to cause a heated debate on this highly controversial and important subject for News/Talk broadcasters.

5:30-7:30PM

Opening Night Talktail Reception
Hosted by PARADE Radio



Friday, March 7, 2003


8:30-9:00AM
Continental Breakfast
Hosted by Bloomberg

9:00-10:15AM

General Session

With Featured Speaker
Tim Sanders, Yahoo! Inc.




10:30-11:45AM: (3 Concurrent Sessions)

News/Talk Radio's Best Managers II
Hosted by United Stations
A candid conversation with a group of GMs considered to be among the best of the best by their staffs and colleagues. A guaranteed learning session with five of News and Talk radio's most successful managers.

How To Give Your National Stars
A 'Home Court' Advantage
Hosted by Premiere Radio Networks
When your syndicated shows come on does your local station image go away? This session will show you how to use your national stars to enhance your local image by making them part of your station's home team.

Holding Their Feet To The Fire!
Hosted by ABC Radio Networks

Featured Guest Panelist:

Gary Hart,
former U.S. Senator
In the face of a reduced flow of information from public officials, more than ever your news reporters must be watchdogs, not lap dogs. Our special guest panelist, former U.S. Senator Gary Hart, details what he has learned about America's homeland security as the co-Chairman of the United States Commission on National Security/Homeland. He'll report on our readiness and what he thinks Americans really need to know.


12:00-1:30PM

Luncheon
Hosted by ABC Radio Networks

Featured Speaker:

Sean Hannity,
ABC Radio Networks




2:00-3:15pm:
(3 Concurrent Sessions)

News/Talk Radio's Big Dogs Speak
The head honchos of News/Talk programming for some of radio's most successful companies meet on one dais to discuss challenges the format faces in the year ahead, opportunities for growth and the overall state of Talk radio in 2003.

How To Maximize And
Monetize Your Station Events

Learn how to turn your station's promotional and visibility opportunities into listener events that can produce new streams of nontraditional revenue while raising your station's community profile.

Are You Ready For The Big One?
Hosted by ABC Radio Networks
This session focuses on how to develop resources and train your news staff to be ready for the inevitable big event. Whether it's a terrorist attack, an earthquake, major weather event or other breaking news, you cannot be too prepared.


3:30-4:45PM: (3 Concurrent Sessions)

Beyond Politics: Talk Radio For The Other
90% Of Listeners
Political topics remain Talk radio's most common fare, despite much research that recommends otherwise. In this session, panelists and attendees will share their success with nonpolitical programming and brainstorm the kind of non political topics that will connect with the vast majority of available audience.

Why Talent Management Is Job No. 1
When a station's primary product is Talk, it's easy to see why so much of a programmer's day is taken up with talent management. Learn from some of the best talent managers in the business and from those behind the mike about why dealing with talent is so important to your station's success.

Why Content Is Still King
Hosted by ABC Radio Networks
Your reporters have learned to be watchdogs for listeners and you've prepped your newsroom and staff for any breaking news. But day in and day out, it's your everyday news content that matters most. This panel will teach you ways to keep listeners tuning in even on a slow news day and how to target younger demos without sacrificing credibility.


5:00-6:00PM
R&R Talk Radio Happy Hour
Hosted by Jones Radio Networks

9:00-11:00PM
R&R Talk Radio Friday Night Party
Hosted by Premiere Radio Networks



Saturday, March 8, 2003

8:30-9:00AM
Continental Breakfast
Hosted by Family Minute With Mark Merrill

9:00-9:45AM
General Session

Featured Guest Moderator:
Gil Gross, Los Angeles



R&R Talk Radio Seminar Face-Off 2003
Who says there's no "balance" in Talk Radio? In this session our panelists will face off from both the right and the left on the hottest issues making news today and ringing the phones at Talk radio across America — and you, get to ask the questions!

10:15-11:15AM
General Session:
Annual Arbitron Update

Hosted by Arbitron
Learn more about all the latest Portable People Meter developments and get an insider's look at some brand new research from Arbitron. Find out why some stations get bigger numbers with their nationally syndicated superstars.

11:30AM -12:30PM
General Sesssion:
News/Talk Radio's 10 Most Important People

Want to know what real listeners think about News/Talk radio? Veteran researcher Jon Coleman will conduct a live focus group exclusively for TRS 2003 attendees. Find out what listeners love and loathe about News/Talk radio and what they really think about some of the national personalities your station carries. It's eye-opening live research you won't want to miss.

1:00-2:30PM
R&R’s Annual News/Talk Industry Achievement Awards Luncheon
Hosted by Sabo Media
2002 Lifetime Achievement
Award Honoree:
Paul Harvey,
ABC News Radio

Agenda Subject To Change. © 2003 R&R Inc.